#1 sales hack for selling to MATs

Everyone wants to win MAT deals and it's understandable - why sell to dozens of individual schools when you can win them all in one deal? Simples! Only there's a slight challenge along the way...MATs are messy beasts. They're rarely alike, even if they look like there are from the outside. And even when you think there's a good fit, there's some tricky questions you need to answer: Is the solution I'm selling a MAT wide priority? Who owns that responsibility at a Trust level? How do I reach...