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Jay Ashcroft

The EdTech Forum

with Jay Ashcroft

Welcome to The EdTech Forum, where I share how to build repeatable, sustainable growth in education sales, where buyers are cautious, cycles are long, and trust matters.

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MUST READ
ABOUT 12 HOURS AGO • 4 MIN READ

Marketing Channels Ranked! 25/26 Review

Marketing Channels Ranked! 2025/26 Review It's been quite a while since I got the chance to share anything here. The last 6 months have been quite the rollercoaster and I've finally carved out the time to analyses the responses from 54 suppliers and publish my first Marketing State of Play report. Let's discuss some of the findings. -- Scroll down to skip the personal update -- Where have I been? I've been quietly building School SCR, solving compliance and safeguarding problems for MATs....

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From Product Pitch to Strategic Value: How to Win MAT Engagement

5 MONTHS AGO • 5 MIN READ

The best performing marketing channels to sell to schools

5 MONTHS AGO • 2 MIN READ

The buyer has moved. Has your pitch?

5 MONTHS AGO • 2 MIN READ

My favourite AI tool for selling to MATs

6 MONTHS AGO • 1 MIN READ

The fog of AI hype

6 MONTHS AGO • 3 MIN READ

Selling to schools is now a trust problem

6 MONTHS AGO • 5 MIN READ

My 3 biggest EdTech learnings of last 18 months

7 MONTHS AGO • 3 MIN READ
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