Selling to schools is now a trust problem

Selling to schools is now a trust problem With BETT Show upon us, it's that marker of the school sales year when everyone reflects on revenue. If you're exhibiting, ROI is probably on your mind. It's becoming more of a mountain to climb each year. If you're not, FOMO might be creeping in. "What if we had a stand at BETT, surely we'd make hundreds of sales." Whatever school sales related thoughts are circling you at this moment, I'm here to share how I'm seeing the market changing and what I...